Native App
To embed a Smartzer player inside of your native app you can then use the following methods to communicate between the video player and the native app.
Because our CTA's are URL's by default, and they don't mean much inside of an app, you will need to send an isApp parameter at the end of the player url.
If an integration has been configured for your specific e-commerce platform, you should instead receive events telling you what to do on a users action. The most common events we send are goTo and addToCart which you would use to either navigate, or add an item to the users cart respectively.
These events can be combined with UTM tracking for analytics.