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Events

Impression

Impression​

Trigger​

Occurs when loading the video player.

Data​

{
  analyticsType: 'smrtzr_impression',
}
Splashscreen Loaded

Splashscreen Loaded​

Trigger​

Occurs when the splashscreen has loaded in the player.

Data​

{
  analyticsType: 'smrtzr_splashscreenLoadedEvent',
}
Splashscreen Click Play

Splashscreen Click Play​

Trigger​

Occurs when the user clicks on the splashscreen play button.

Data​

{
  analyticsType: 'smrtzr_splashscreenClickPlayEvent',
  data: {
    inputDevice: string
    button: string
    timeSinceSplashscreenLoaded: number // the time it took since the splashscreen loaded to click it
    cursorX: number // the position of the cursor on the X axis when the button was clicked
    cursorY: number // the position of the cursor on the Y axis when the button was clicked
  }
}
Player Type

Player Type​

Trigger​

Occurs after the user has clicked the splashscreen play button and the video loads.

Data​

{
  analyticsType: 'smrtzr_playerType',
  data: {
    playerType: string // the type of player being watched, can be “video”
  }
}
Start Playback

Start Playback​

Trigger​

Occurs when the user has clicked on the splashscreen play button and the video has started playing.

Data​

{
  analyticsType: 'smrtzr_startPlayback',
  data: {
    format: string // format of the video being played
    resolution: string // the resolution of the video
  }
}
Toggle Mute State

Toggle Mute State​

Trigger​

Occurs when the user clicks on the mute button in the playbar, or when the video loads.

Data​

{
  analyticsType: 'smrtzr_toggleMuteState',
  data: {
    muted: string // if the video is muted or not, can be “false” if the video is un-muted, and can be true if the video is muted
    timeSinceLastAction: number // time in seconds since last toggleMuteState occurred
  }
}
Seconds Watched

Seconds Watched​

Trigger​

Occurs when the user has viewed a second of the video.

Data​

{
  analyticsType: 'smrtzr_secondsWatched',
  data: {
    second: number // what is the current time in the video being watched is
    timesWatched: number // the number of times that second has been watched by the user
  }
}
Play Button Click

Play Button Click​

Trigger​

Occurs when clicking on the play button.

Data​

{
  analyticsType: 'smrtzr_playButtonClick',
  data: {
    inputDevice: string // the input device used to click the play button
    button: string // what button was clicked
    cursorX: number // the position of the cursor on the X axis when the button was clicked
    cursorY: number // the position of the cursor on the Y axis when the button was clicked
    playing: string // whether the video is currently playing or not
  }
}
Play State

Play State​

Trigger​

Occurs when clicking on the play button.

Data​

{
  analyticsType: 'smrtzr_togglePlayState',
  data: {
    playing: string // whether the video is currently playing or not
    timeSinceLastAction: number // time in seconds since last togglePlayState occurred
  }
}
Seekbar Mouse Down

Seekbar Mouse Down​

Trigger​

Occurs when the user is clicking on the seek bar, and holding the left mouse button down.

Data​

{
  analyticsType: 'smrtzr_seekbarMouseDown',
  data: {
    seekFromTime: number // time in the video at which the user has clicked on the seek bar.
  }
}
Seekbar Mouse Up

Seekbar Mouse Up​

Trigger​

Occurs when the user has stopped clicking and holding on the seek bar.

Data​

{
  analyticsType: 'smrtzr_seekbarMouseUp',
  data: {
    seekToTime: number // the time in the video at which the user has stopped clicking and holding the mouse button
  }
}
Seek Event

Seek Event​

Trigger​

Occurs when the user has clicked on the seek bar

Data​

{
  analyticsType: 'smrtzr_seekEvent',
  data: {
    videoSeekFromTime: number // the time in the video at which the user has clicked on the seek bar
    videoSeekToTime: number // the time in the video at which the user has stopped clicking and holding the mouse button
    timeSkipped: number // the amount of time skipped in the video
    Buffered: string // if the video is buffered or not
    timeSinceLastAction: number // time in seconds since the last action was performed in the video
  }
}
Active View

Active View​

Trigger​

Occurs when the user has clicked on components of the playbar.

Data​

{
  analyticsType: 'smrtzr_activeView',
}
Interactive View

Interactive View​

Trigger​

Occurs when the user has clicked on a tag in the video, or on the carousel components.

Data​

{
  analyticsType: 'smrtzr_interactiveView',
}
Mute Click

Mute Click​

Trigger​

Occurs when clicking on the mute button.

Data​

{
  analyticsType: 'smrtzr_muteClick',
  data: {
    inputDevice: string // the input device used to click on the mute button
    button: string // what button was clicked
    cursorX: number // the position of the cursor on the X axis when the button was clicked
    cursorY: number // the position of the cursor on the Y axis when the button was clicked
  }
}
Volume Click

Volume Click​

Trigger​

Occurs when the user clicks on the volume bar.

Data​

{
  analyticsType: 'smrtzr_volumeClick',
  data: {
    volume: number // the current volume set in the video after the click
  }
}
Volume Event

Volume Event​

Trigger​

Occurs when the user clicks on the volume bar.

Data​

{
  analyticsType: 'smrtzr_volumeEvent',
  data: {
    volume: number // the current volume set in the video after the click
    timeSinceLastAction: number // time in seconds since last togglePlayState occurred

  }
}
Fullscreen Click

Fullscreen Click​

Trigger​

Occurs when the user clicks on the fullscreen button on the playbar.

Data​

{
  analyticsType: 'smrtzr_fullscreenClick',
  data: {
    inputDevice: string // the input device used to click on the fullscreen button
    button: string // what button was clicked
    cursorX: number // the position of the cursor on the X axis when the button was clicked
    cursorY: number // the position of the cursor on the Y axis when the button was clicked
  }
}
Toggle Fullscreen State

Toggle Fullscreen State​

Trigger​

Occurs when the video enters or exits fullscreen mode.

Data​

{
  analyticsType: 'smrtzr_toggleFullscreenState',
  data: {
    isFullscreen: string // whether the video is fullscreen or not
    timeSinceLastAction: number // time in seconds since the last action was performed in the video
  }
}
Carousel Open Click

Trigger​

Occurs when the user clicks on the carousel open/close button.

Data​

{
  analyticsType: 'smrtzr_openClick',
  data: {
    inputDevice: string // the input device used to click on the open/close button
    button: string // what button was clicked
    open: string // if the carousel is opened or not
    cursorX: number // the position of the cursor on the X axis when the button was clicked
    cursorY: number // the position of the cursor on the Y axis when the button was clicked
  }
}
Toggle Carousel Open

Trigger​

Occurs when the user clicks on the carousel open/close button.

Data​

{
  analyticsType: 'smrtzr_toggleOpenEvent',
  data: {
    open: string // if the carousel is opened or not
    timeSinceLastAction: number // time in seconds since last toggleOpenEvent occurred
  }
}
Outbound Click

Outbound Click​

Trigger​

Occurs when the user clicks on a tag in the video.

Data​

{
  analyticsType: 'smrtzr_outboundClick',
  data: {
    sectionClicked: string // What part of the tag was clicked
    tagId: number // the tag ID
    tagDesign: number // the ID of the image linked to the tag, if there is any
    itemId: number // the ID of the product, and what type of product it is
    timeSinceTagLoaded: number // time in seconds
    cursorX: number // the position of the cursor on the X axis when the tag was clicked
    cursorY: number // the position of the cursor on the Y axis when the tag was clicked
  }
}
Popup Open Event

Trigger​

Occurs when a popup opens from either a tag or from the carousel.

Data​

{
  analyticsType: 'smrtzr_openEvent',
  data: {
    itemId: number // the ID of the product, and what type of product it is

  }
}
Main Image Hover

Main Image Hover​

Trigger​

Occurs when the user hovers the mouse over the main image in the popup.

Data​

{
  analyticsType: 'smrtzr_mainImageHover',
  data: {
    itemId: number // the ID of the product, and what type of product it is
    timeSinceLastAction: number // time in seconds since the last mainImageHover occurred
    hovered: string // whether the mouse pointer has entered or left the main image of the popup
  }
}
Close Popup Trigger

Close Popup Trigger​

Trigger​

Occurs when the user clicks to close the popup.

Data​

{
  analyticsType: 'smrtzr_closeTrigger',
  data: {
    inputDevice: string // the input device used to close the popup
    button: string // what button was clicked
    CloseButtonTriggered: string // whether the popup close button was clicked to close the popup, can be true or false
    cursorX: number // the position of the cursor on the X axis when the button was clicked
    cursorY: number // the position of the cursor on the Y axis when the button was clicked
  }
}
Popup Close Event

Trigger​

Occurs when the popup closes.

Data​

{
  analyticsType: 'smrtzr_closeEvent',
  data: {
    itemId: number // the ID of the product, and what type of product it is
    timeSinceOPened: number // time in seconds since the popup has been opened
  }
}
Carousel Item Click

Trigger​

Occurs when the user clicks on a product in the carousel.

Data​

{
  analyticsType: 'smrtzr_itemClick',
  data: {
    inputDevice: string // the input device used to click on the carousel product
    button: string // what button was clicked
    cursorX: number // the position of the cursor on the X axis when the button was clicked
    cursorY: number // the position of the cursor on the Y axis when the button was clicked
  }
}
Group Popup Scroll Event

Group Popup Scroll Event​

Trigger​

Occurs when a user scrolls through the product list in a group.

Data​

{
  analyticsType: 'smrtzr_scrollEvent',
  data: {
    itemId: number // the ID of the group that was scrolled through
    itemViewedId: number // what product in the group was scrolled
  }
}
Buy Now Hover

Buy Now Hover​

Trigger​

Occurs when the user hovers the mouse over the popup’s CTA/Add To Cart button.

Data​

{
  analyticsType: 'smrtzr_buyNowHover',
  data: {
    itemId: number // the ID of the product the user hover the mouse over the CTA/Add To Cart button over, and what type of product it was
    hovered: string // whether the mouse pointer has entered or left the button on the popup
    Source: string // the popup type
  }
}
CTA Click

CTA Click​

Trigger​

Occurs when the user clicks on the popup’s CTA/Add To Cart button.

Data​

{
  analyticsType: 'smrtzr_clickThrough',
  data: {
    itemId: number // the ID of the product the user hover the mouse over the CTA/Add To Cart button over, and what type of product it was
    hovered: string // whether the mouse pointer has entered or left the button on the popup
    Source: string // the popup type
  }
}
Replayscreen Loaded Event

Replayscreen Loaded Event​

Trigger​

Occurs when the end of the video has been reached and the replay screen has loaded.

Data​

{
  analyticsType: 'smrtzr_replayscreenLoadedEvent',
  data: {
    timesShown: number // the amount of times the replay screen has been shown in the video, increases every time the user reaches the replay screen
  }
}
Video End Event

Video End Event​

Trigger​

Occurs when the video has ended.

Data​

{
  analyticsType: 'smrtzr_videoEndedEvent',
  data: {
    timeSinceLastAction: number // time in seconds since the last action was performed in the video
  }
}
Replayscreen Click Play

Replayscreen Click Play​

Trigger​

Occurs when the user clicks on the replay screen replay button.

Data​

{
  analyticsType: 'smrtzr_replayscreenClickPlayEvent',
  data: {
    inputDevice: string // the input device used to click the replay screen replay button
    button: string // what button was clicked
    timeSinceReplayscreenLoaded: number // time in seconds since the replay screen has loaded in the video
    timesClicked: number // number of times the replay button has been clicked
  }
}
Calendar Click

Calendar Click​

Trigger​

Occurs when the user clicks on the google or outlook buttons in the calendar dropdown on a live stream splash screen.

Data​

{
  analyticsType: 'smrtzr_calendarClick',
  data: {
    event: string // name of the livestream
    link: string // link to either the google or outlook calendar
    countdownDate: number // unix time of the start date and time of the stream from the countdown timer
    date: number // unix time of the current date and time
  }
}